The beauty e-commerce specialist Flaconi has secured one of the few large-scale retail units in a prime location on Rosenthaler Straße, next to Apple.
This marks another milestone in the company’s omnichannel strategy. The new Berlin flagship store forms part of a nationwide expansion programme that includes three locations across Berlin, Munich and Frankfurt.
Rosenthaler Straße is widely regarded as one of Berlin’s most sought-after retail destinations. With its strong footfall, international brand presence and vibrant urban atmosphere, the area around the Hackescher Markt continues to reinforce its position as a preferred location for the market entry of innovative retail concepts and both established and emerging brands.
Under the “Beauty Now” concept, Flaconi will create a contemporary shopping experience that seamlessly combines digital and physical brand worlds. Planned features include dedicated experience zones such as the “Hair Care Club”, “Korean Studio”, “Niche Atelier” and “Pharma Lab”. In addition, the Berlin store will incorporate an integrated hair salon.
The opening of the approx. 800 sqm Berlin flagship store is scheduled for the second quarter of 2027.
We are delighted to have advised both Flaconi and the landlord on this letting and would like to thank them for the trust they have placed in us.